📎Templates

Guide to Creating a Template with Waabot API

Introduction

Templates are used to initiate messages to customers who haven't sent a message to the business within the last 24 hours. Regular text messages won't deliver to users who haven't contacted your business within this timeframe. To start a conversation with such users, you need to use templates.

Templates ensure your messages comply with WhatsApp's policies and help maintain a high delivery rate for your communications. There are three types of templates available: Marketing, Authentication, and Service templates.

When creating templates, it's important to include example components for each variable you add to the texts (e.g., {{variables}}). Facebook will review and approve these templates to ensure they comply with their guidelines.

For more details on template pricing, visit Waabot Pricing.

Step 1: Understanding Template Types

There are three types of templates you can create using Waabot API:

1. Marketing Template

2. Authentication Template

3. Service Template